PL&P's strategies are simple. We perform the most thorough research disciplines necessary, to create the most cost-effective advertising and public relations programs, in the most efficient and timely fashion. Our strategies are informed by five important principles: Service, originality, truthfulness, morality and loyalty.     At PL&P, the firm's principals, Al Padrón and Carlos Leo, are personally involved in every aspect of each account; every client who has ever dealt with PL&P has literally dealt with Padrón and Leo, and will continue to do so, directly and personally. Our product is original and unique to and for each client. We tell the truth, both to our clients and to the consumers to whom we communicate our clients' messages. And we observe a very strict moral code; simply stated, we run an honest business. Finally, we are loyal to our profession, to our clients, and to the consumers to whom we publicize our clients, products and services. Next Page: Creative Services